With the bricks and mortar retail sector still largely reeling from their inability to adapt to the 21st century environment of e-commerce and global markets, Myer CEO Bernie Brooks was today widely panned for turning his attention to a new threat. The NDIS of course. In a rather ill thought out thought bubble, he claimed that the NDIS, or more correctly the increase to the Medicare levy to fund it, would harm retailers by taking money out of people’s pockets. The blatant offensiveness and self absorbedness of such statements aside, it seems all the more foolish a claim given that, as disability advocates have pointed out, disabled people shop too, so helping them out will actually benefit retailers such as Myer. So not only was the statement foolish by compromising the collective goodwill towards and Australian retail icon, it was also logically incorrect. Talk about foot in mouth disease!